What An Email Marketing Software Must Have

Obviously an email marketing software must be used in order to take full benefits of email marketing. This kind of software will help you organize your mailing list, send your messages and track your bulk email campaign.

With the term "email marketing software" we mean only the software programs that run from your PC. In other words the desktop software. If you want information about web-based software (scripts), which run from a website, check out the services section.

The advantages of using a desktop software compared to an online service are:

• It runs from the convinience of your PC. All of your data are kept in your computer's hard disk, no one can hack your site, therefore the privacy is guarranteed.
• You don't have to be connected to the Internet when you create your messages, organize your list, view your reports etc. In fact the only time you will need the connection is when you send your e-mails to your subscribers and in order to handle subscriptions/removal requests.
• List management is easier.
• You buy the software once and you use it over and over again, without paying it every month as with an online script.

The disadvantages are:

• You must be connected in order to accept new subscribers and to handle removal requests. That means you must pay extra care not to forget someone and receive a complain.
• You must have a good connection so you can send your emails without interruptions, otherwise you must start from scratch.
• The process of email sending it is time consuming especially if you have a large base of subscribers.
• The reports you get are not as complete as the reports from online services.

So, an email marketing software is the right choise for you if:

• you have a small base of subscribers,
• you contact them periodically and
• you want to have full control of your mailing list management.

Some of the best desktop email software for all the needs and the pockets can be found in these pages. Most of them offers a trial for some period (i.e. 30-days) or a trial of some of their features, so you can use them for free, before you make your final decision.